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The race card : campaign strategy, implicit messages, and the norm of equality / Tali Mendelberg.

By: Mendelberg, Tali
Material type: TextTextPublisher: Princeton, N.J. : Princeton University Press, 2001Description: xv, 307 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0691070717 (pbk. : acidfree paper); 0691070709 (acid-free paper)Subject(s): Political campaigns -- United States -- History | United States -- Race relations -- Political aspects | Communication in politics -- United States -- History | Elections -- United States -- HistoryDDC classification: 324.973/0089/96073 LOC classification: E183 | .M46 2001Bibliography, Etc. Note: Includes bibliographical references (pages [277]-298) and index.

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