Personal influence : the part played by people in the flow of mass communications / by Elihu Katz and Paul F. Lazarsfeld ; with a foreword by Elmo Roper.

By: Katz, Elihu, 1926-
Contributor(s): Lazarsfeld, Paul F, 1901-1976 | Columbia University. Bureau of Applied Social Research
Material type: TextTextSeries: Foundations of communications research: Publisher: Glencoe, Ill. : Free Press, [1955]Copyright date: ©1955Description: xx, 400 pages : illustrations ; 22 cmContent type: text Media type: unmediated Carrier type: volumeSubject(s): Public opinion | Mass mediaDDC classification: 301.154 | 301.152* LOC classification: HM261 | .K27Bibliography, Etc. Note: Bibliography: pages 381-393.

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