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Advertising the American dream : making way for modernity, 1920-1940 / Roland Marchand.
By: Marchand, Roland
Material type: 
TextPublisher: Berkeley : University of California Press, [1985]Copyright date: ©1985Description: xxii, 448 pages : illustrations (some color) ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 0520052536 :Subject(s): Advertising -- United States -- HistoryDDC classification: 659.1/0973 LOC classification: HF5813.U6 | M26 1985Bibliography, Etc. Note: Bibliography: pages 365-418.
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John Bulow Campbell Library | 1 West | HF5813.U6 M26 1985 (Browse shelf(Opens below)) | 1 | Available | 0182800340446 |
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| HF5810.O34 A3 Confessions of an advertising man / | HF5813.U6 E95 1992 Channels of desire : mass images and the shaping of American consciousness / | HF5813 .U6 M25 1998 Slave in a box : the strange career of Aunt Jemima / | HF5813.U6 M26 1985 Advertising the American dream : making way for modernity, 1920-1940 / | HF5813 .U6 S79 1995 Satisfaction guaranteed : the making of the American mass market / | HF5822 .P3 The hidden persuaders / | HF5823 .P36 Discovery in advertising / |
Bibliography: pages 365-418.
Includes index.