Entry Topical Term
001 - CONTROL NUMBER
- control field: 130898
003 - CONTROL NUMBER IDENTIFIER
- control field: DLC
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20200604175418.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 070816i| anannbabn |a ana
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
- LC control number: sh2007005546
040 ## - CATALOGING SOURCE
- Original cataloging agency: DLC
- Language of cataloging: eng
- Transcribing agency: DLC
053 #0 - LC CLASSIFICATION NUMBER
- Classification number element--single number or beginning number of span: HF5415.12615
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Neuromarketing
450 ## - SEE FROM TRACING--TOPICAL TERM
- Topical term or geographic name entry element: Neuro-marketing
550 ## - SEE ALSO FROM TRACING--TOPICAL TERM
- Control subfield: g
- Topical term or geographic name entry element: Marketing
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: 2007029695: Renvoisé, Patrick. Neuromarketing, 2007:
- Information found: CIP t.p. (Neuromarketing)
680 ## - PUBLIC GENERAL NOTE
- Explanatory text: Here are entered works on marketing based on research that uses neuroscience technologies, such as magnetic resonance imaging, to measure the brain's responses to advertising, brand-related messages, and other marketing stimuli.